I make good
products
hard to ignore.

I connect products with people through partnerships, content, and communities. I've been in crypto since 2016, and I still like getting my hands dirty.

Get to know the work ↓
1deltaHyperliquid IndiaArtflowBubblemapsClayStackW2

The work.
The difference.

A few projects where I got close to the product, found the story, and helped it travel.

04 selected projects
More roles. More writing. All the context.Open the complete work index

Reach is a start.
Connection is the point.

I bring my own distribution, alongside the channels and communities I help teams build.

5.4Mimpressions

X / Twitter

Product explainers, research, and opinions that bring people into the conversation.

engagements
267.1K
profile visits
51.5K
engagement rate
4.9%
Explore my posts ↗Personal X channel totals.

Get closer.
There’s more here.

Open a result to see the work behind it.

Hemi activation$3.61M

Trading volume after four months

What went into it +

A trading and activation program that took volume from approximately $13.4K to $3.61M between May and September 2025.

Explore the work ↗
Bullpen × Hyperliquid India$1.77M

Trading volume in seven days

What went into it +

A community trading competition connecting ecosystem activation with people using the product.

Explore the work ↗
Starknet Outpost31.9K

Engagements across cohort one

What went into it +

384.8K impressions and an 8.2% engagement rate, alongside a founder program spanning 150+ applications, 50+ builders, and 15+ teams.

Explore the work ↗

Good at the story.
Useful in the room.

Some days I'm writing the explainer. Some days I'm talking to the integration partner. The work usually gets better when the same person understands both.

Understand it before selling it.

I get close to the product, its users, and the problem it solves. That gives the positioning, content, and outreach something specific to say.

See why I built Nebula

Words that
do the work.

Investigations, product explainers, and the stories behind the numbers.

Explore all 16 pieces

I get curious.
Then I build it.

Products, experiments, and tools that started with “this should exist.”

Explore all 10 projects

Chronically
in the mix.

Original posts, the media that went with them, and the people behind the work.

Explore all 32 original posts +

Work & research

@ninja_writer21 / Post 1 @ninja_writer21 / Post 2 @ninja_writer21 / Post 3 @ninja_writer21 / Post 4 @ninja_writer21 / Post 5 @ninja_writer21 / Post 6 @ninja_writer21 / Post 7 @ninja_writer21 / Post 8 @ninja_writer21 / Post 9 @ninja_writer21 / Post 10

Opinions

@ninja_writer21 / Post 1 @ninja_writer21 / Post 2 @ninja_writer21 / Post 3 @ninja_writer21 / Post 4 @ninja_writer21 / Post 5 @ninja_writer21 / Post 6

Internet things

@ninja_writer21 / Post 1 @ninja_writer21 / Post 2 @ninja_writer21 / Post 3 @ninja_writer21 / Post 4 @ninja_writer21 / Post 5

People & places

@ninja_writer21 / Post 1 @ninja_writer21 / Post 2 @ninja_writer21 / Post 3 @ninja_writer21 / Post 4

Community work

@Hyperliquid_In / Post 1 @Hyperliquid_In / Post 2 @Hyperliquid_In / Post 3 @Hyperliquid_In / Post 4 @Hyperliquid_In / Post 5

Founder gatherings

@DeFiFounders / Post 1 @DeFiFounders / Post 2

A little
outside perspective.

Features, conversations, and a few moments from the journey.

More features and coverage +DailyCoin / WazirX users fume as the cyberhack fallout drags on CoinGeek / India's 30% digital currency tax and what it meant for users Binance / A featured perspective on India's crypto market CoinDesk / India's cryptocurrency tax laws MF Journal / A published profile and perspective from the web3 ecosystem